Assignment: Green Computing
A fourth driving factor is the increasing reliance on Web‐based technologies by all generations, especially younger generations, such as Generation Y and the Millennials. The younger generations are at ease with Web‐ based social relationships and are adept at using social networking tools to grow these relationships. Face‐to‐face work arrangements are not necessary for these employees to build productive connections. Web‐based tools allow them to stay connected with their co‐workers and customers. Further, as more and more organizations turn to fl exible working hours in programs such as BlueWork implemented by American Express and as 24/7 becomes the norm in terms of service, the Web becomes the standard platform to allow employees to respond to work ’ s increasing demands.
A fi fth factor is the increasing emphasis on energy conservation. As concerns about greenhouse gasses, carbon footprints, and even potential future gasoline price increases, employees are looking for ways to be more respon- sible and frugal at the same time. Telecommuting is quite appealing in such a scenario, especially when public transportation is not readily available. Companies can also experience lower energy usage and costs from telecom- muting. SAP reduced its global greenhouse footprint by encouraging employees to shift their commuting behavior. As a result of these ongoing efforts, emissions from employees ’ commutes dropped. In addition to telecommuting and encouraging the use of mass transit and carpooling, SAP also began providing employees information on their carbon footprint from commuting through a new internal dashboard aimed at ensuring greater transparency and accountability. 30
Many employees no longer need to be tied to offi cial desks. Thus, the real estate needs of their employers are shrinking, and companies are saving costs by reducing the offi ce space they own or rent. This reduction lowers their energy needs by no longer needing to heat, cool, or maintain these spaces. Companies are realizing that they can comply with the Clean Air Act and be praised for their “green computing” practices at the same time they are reaping considerable cost savings.
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